The journey of 'Good Luck, Have Fun, Don't Die' was an eight-year odyssey from conception to the big screen, bringing together a unique collaboration between three arts, Constantin, and Briarcliff. This film marks the return of acclaimed director Gore Verbinski, known for his blockbuster 'Pirates of the Caribbean' franchise, after a decade-long hiatus. But here's where it gets intriguing: the project's origins lie in a TV pilot called 'Don't Trust Anyone Under 30', co-written by Matthew Robinson, which was eventually transformed into a feature film. The concept centered around a dystopian future and an L.A. diner, where a man recruits disgruntled patrons to save the world from AI. This story, with its unique premise, caught the attention of Verbinski, who was eager to take on a new challenge. The film's production involved a talented cast, including Sam Rockwell, Juno Temple, and Haley Lu Richardson, and was backed by Constantin for around $20M. The marketing campaign, led by Briarcliff, embraced an avant-garde style, with creative pranks and stunts, such as a plane flying over Silicon Valley with a banner reading 'Hire Human Beings #GoodLuckHaveFunDon’tDie'. The film's premiere was a grand affair, with a banger party at Norms diner, complete with klieg lights and a DJ set by The Crystal Method. 'Good Luck, Have Fun, Don't Die' is a testament to the power of artistic vision and the courage to take risks, even in the face of self-censorship. It's a reminder that, in the words of producer Oly Obst, 'if people aren’t willing to take risks on scary, crazy, adventurous stories, then we’ll start to self-censor ourselves and stop trying to tell them'.
