Resist and Unsubscribe: A Tech Strike Against Trump
The campaign, led by marketing professor Scott Galloway, encourages people to cancel tech subscriptions and services to influence the market and President Trump's attention.
The initiative, called Resist and Unsubscribe, aims to change the economic calculus for Trump by targeting tech companies with significant influence over the national economy and the president.
Galloway suggests avoiding services like Netflix, Amazon, Apple, Uber, and X (formerly Twitter), as these companies have a substantial impact on the markets and the president.
The campaign has reached nearly a million people, with related content viewed over 18 million times on social media.
Galloway emphasizes that the Trump administration responds to economics rather than outrage. He recommends subscription cancellations as the easiest opportunity to influence the market, given that the Magnificent 7 tech companies account for 35% of the S&P 500.
Despite the potential inconvenience, Galloway assures that people can still use alternatives for entertainment, shopping, and transportation.
He suggests streaming films via Kanopy with a library card, using Lyft instead of Uber, and shopping locally to avoid Amazon.
Galloway's personal approach involves reclaiming time from technology to focus on activities that bring genuine happiness, such as connecting with friends and family.
The campaign encourages explicit communication of political concerns to companies, as cancellation reasons are tracked and can influence decision-making.
Galloway expresses hope and gratitude for the collective response, emphasizing the power of personal sacrifices for positive change.
